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Index » Business & Commerce » Business Advertising
 

Multi-Brand Franchises in the QSR Sector

 
< P > W e l l n o t e v e r y o n e i s a w a r e t h a t M c D o n a l d s a l s o o w n s s e v e r a l o t h e r b a n d s s u c h a s B o s t o n M a r k e t s ; 6 5 0 s t o r e s i n 2 3 s t a t e s , C h i p o t l e M e x i c a n G r i l l ; 2 3 0 s t o r e s i n 1 0 s t a t e s , D o n a t o ' s P i z z a 2 0 0 s t o r e s i n 1 0 s t a t e s , P r e t a M a n a g e r 1 4 0 s t o r e s i n 4 c o u n t r i e s , F a z o l i ' s 4 0 0 u n i t s i n 3 2 s t a t e s a n d t w o c o u n t r i e s . O f t h i s t h e c o m p a n y d e r i v e s 2 B i l l i o n i n a n n u a l s a l e s , t h i s i s n o t e v e n c o u n t i n g M c D o n a l d s . M a n y p e o p l e a r e u n a w a r e o f t h i s b e c a u s e M c D o n a l d ' s h a s n o t c o n n e c t e d t h e d o t s . H o w e v e r o t h e r f r a n c h i s e c o m p a n i e s w h i c h f r a n c h i s e a n d h a v e m u l t i p l e b r a n d s h a v e . < / P > < P > T h e q u e s t i o n s h a l l a l w a y s b e t o y o u c o - m a r k e t t o t h e s a m e c u s t o m e r s o r s e r v e s e p a r a t e n i c h e s . I t d e p e n d s , M c D o n a l d s s e e m s t o b e t a r g e t i n g d i f f e r e n t c u s t o m e r s a l t h o g u h i f y o u c o n s i d e r i n t h e U S p e o p l e e a t m a j o r m e a l s 2 - 3 t i m e s p e r d a y a n d t h e r e a r e 7 d a y s a w e e k , w e a r e t a l k i n g a b o u t 1 4 - 2 1 o p p o r t u n i t i e s t o f e e d t h e m , n o w o b v i o u s l y o t h e r t h a n s i n g l e m a l e s , m o s t o f o u r p o p u l a t i o n w i l l e a t t h e m a j o r i t y o f m e a l s a t h o m e . H o w e v e r h o w m a n y o f t h o s e m e a l s w i l l b e e a t e n o u t s i d e t h e h o m e a n d o f t h o s e v i s i t s t o Q S R s h o w m a n y c a n M c D o n a l d s p i c k u p . < / P > < P > A p p a r e n t l y a f t e r c o n s i d e r i n g t h e a d d i t i o n a l 2 b i l l i o n a y e a r i n s a l e s , q u i t e a f e w a n d r e m e m b e r M c D o n a l s i s i n 1 4 1 c o u n t r i e s t h u s f a r s o p e r h a p s t h e c a n n i b a l i z a t i o n d i s c u s s e d i n t h e f r a n c h i s i n g i n d u s t r y i s a U S t h i n g f o r M c D o n a l d s a n d i s n o t a f f e c t i n g i t ' s o t h e r b r a n d s h e r e y e t o r a l l o f i t ' s o v e r s e a s m a r k e t s f o r i t ' s s t e a d f a s t M i c k y D s B r a n d . T h i n k a b o u t i t P i z z a , C h i c k e n , T a c o s , I t a l i a n a n d P r e t z e l s ? O h y a h t h a t H a m b u r g e r t h i n g w i l l n e v e r w o r k ? S u r e , t h a t i s w h a t t h e y t o l d R a y K r o c i n t h e b e g i n n i n g , g u e s s t h e y w e r e w r o n g . < / P > < P > A r e y o u s u r e i t i s j u s t a b o u t t h e R e a l E s t a t e ? O r d i d y o u j u s t q u o t e s o m e o n e i n a S p e e c h o n e d a y ? < / P >
Author: Lance Winslow
 
Author Bio:

Lance Winslow

Currently Lance is retired at age 40 and is running an Online Think Tank Forum while traveling North America. Perhaps considering something extremely challenging to do that will exercise his mind and utilize all his experiences, observations and skills. Any ideas?

This article can be searched using: internet advertising, online advertising, advertising specialties, advertising agency
 
 
 

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