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Index » Business & Commerce » Marketing

Packaging Trends You Cannot Overlook (Part #2)

P a r t # 2 6 ) F o o d s a f e t y i s b e c o m i n g p a r a m o u n t . W h a t t h i s m e a n s t o y o u : N o l o n g e r a r e t h e w o r d s t a m p e r i n g a n d b i o t e r r o r i s m b u z z p h r a s e s . T h e y a r e f a c t s o f l i f e . P r o d u c t i n t e g r i t y w i l l b e c o m e i n c r e a s i n g l y i m p o r t a n t t o c o n s u m e r s . N e w p a c k a g i n g i d e a s h a v e b e e n d e v e l o p e d i n r e s p o n s e t o g r o w i n g f o o d m a n u f a c t u r e r f e a r s a b o u t f o o d s a f e t y a n d t a m p e r i n g . P a c k a g i n g i s l i k e l y t o p e r f o r m a k e y r o l e i n e s t a b l i s h i n g a n d m a i n t a i n i n g c o n s u m e r c o n f i d e n c e . 7 ) E n v i r o n m e n t a l l y f r i e n d l y b i o d e g r a d a b l e p a c k a g i n g i s a n o t h e r g r o w t h a r e a , r e f l e c t i n g c o n s u m e r a n d r e t a i l e r a w a r e n e s s o f t h e i s s u e o f w a s t e d i s p o s a l . W h a t t h i s m e a n s t o y o u : A l a r g e n u m b e r o f p a c k a g i n g f i r m s a r e l a u n c h i n g p r o d u c t s m a d e o f 1 0 0 p e r c e n t r e c y c l e d m a t e r i a l s . T h e r e i s i n c r e a s i n g e v i d e n c e o f b i o d e g r a d a b l e i n k s o n t h e m a r k e t . A l l i t t a k e s i s a f e w e a r l y a d a p t e r s t o m a k e h u g e s w i n g s i n t h e u s e o f e n v i r o n m e n t a l l y f r i e n d l y m a t e r i a l s . R e m e m b e r h o w q u i c k l y t h e m a r k e t c h a n g e d w h e n M c D o n a l d s s w i t c h e d f r o m a n E P S c l a m s h e l l t o a p a p e r b o a r d p r o d u c t ? L i t e r a l l y o v e r n i g h t , t h e e n t i r e p a c k a g i n g c l i m a t e c h a n g e d . 8 ) N i c h e m a r k e t s f o r p r o d u c t s a r e b e i n g c r e a t e d . N i c h e s t h a t a r e l a r g e e n o u g h t o b e v e r y p r o f i t a b l e . W h a t t h i s m e a n s t o y o u : N e w p r o d u c t s a r e b e i n g i n t r o d u c e d f o r s p e c i f i c t a r g e t m a r k e t s . N o l o n g e r c a n o n e p r o d u c t c a p t u r e t h e m a j o r i t y o f a c o n s u m e r s e g m e n t . M a n y o f t h e s e m a r k e t s a r e o b s c u r e b u t v e r y l u c r a t i v e . I n n o v a t i o n i s c o n t i n u i n g a t a r a m p a n t p a c e . L o o k f o r n e w a n d p r e v i o u s l y u n t a p p e d m a r k e t s . T w o g r o w i n g a r e a s a r e p r o d u c t s m a r k e t e d t o w o m e n a n d b o o m e r s . I m p o r t a n t I n f o : T h e o v e r 5 0 m a r k e t i s t h e h o t t e s t m a r k e t f o r p r e s t i g e p r o d u c t s . W i t h 7 6 m i l l i o n U . S . b o o m e r s b o r n b e t w e e n 1 9 4 6 a n d 1 9 6 4 , t h e p o t e n t i a l f o r p r o f i t a n d g r o w t h a r e e n o r m o u s . E v e r y s e v e n s e c o n d s , s o m e o n e i s t u r n i n g 5 0 y e a r s o l d . B a b y b o o m e r s w i l l p u s h t h e n u m b e r o f 5 0 - a n d - o v e r a d u l t s t o m o r e t h a n 1 0 8 m i l l i o n b y 2 0 1 5 . 9 ) L o o k f o r t h e c o n t i n u e d g r o w t h o f d u a l p u r p o s e p r o d u c t s . W h a t t h i s m e a n s t o y o u : G r o w t h c a n c o m e f r o m u n l i k e l y a r e a s . M a r k e t s t h a t w e r e o n c e s t r o n g h a v e b e c o m e s o d i l u t e d t h e y h a v e b e c o m e u n p r o f i t a b l e . W h e t h e r y o u c a l l i f “ p h o o d ” o r p h a r m a c e u t i c a l l y e n g i n e e r e d a n d e n h a n c e d f o o d , t h i s c a t e g o r y i s h o t . E x p l o r e a l l o f t h e n e w p r o d u c t i n t r o d u c t i o n s t h a t f a l l u n d e r t h e s e p a r a m e t e r s . I m p o r t a n t I n f o : T h e N e w U . S . " P h o o d " M a r k e t : F u n c t i o n a l , F o r t i f i e d , a n d I n h e r e n t l y H e a l t h y F o o d s a n d B e v e r a g e s W h a t Y o u ’ l l G e t i n t h i s R e p o r t T h e N e w U . S . " P h o o d " M a r k e t - - F u n c t i o n a l , F o r t i f i e d , a n d I n h e r e n t l y H e a l t h y F o o d s a n d B e v e r a g e s m a k e s i m p o r t a n t p r e d i c t i o n s a n d r e c o m m e n d a t i o n s r e g a r d i n g t h e f u t u r e o f t h i s m a r k e t , a n d p i n p o i n t s w a y s c u r r e n t a n d p r o s p e c t i v e m a r k e t e r s c a n c a p i t a l i z e o n c u r r e n t t r e n d s a n d s p e a r h e a d n e w o n e s . N o o t h e r m a r k e t r e s e a r c h r e p o r t p r o v i d e s b o t h t h e c o m p r e h e n s i v e a n a l y s i s a n d e x t e n s i v e d a t a t h a t T h e N e w U . S . " P h o o d " M a r k e t - - F u n c t i o n a l , F o r t i f i e d , a n d I n h e r e n t l y H e a l t h y F o o d s a n d B e v e r a g e s o f f e r s . h t t p : / / w w w . p a c k a g e d f a c t s . c o m / p u b / 1 0 2 0 4 3 3 . h t m l 1 0 ) C o m p e t i t i o n w i l l c o n t i n u e u n a b a t e d . W h a t t h i s m e a n s t o y o u : T o d a y ' s m a r k e t l e a d e r m a y b e t o m o r r o w ' s o u t o f b u s i n e s s c o m p a n y . K e e p a b r e a s t o f c h a n g i n g t e c h n o l o g y a n d i n n o v a t i o n i s t h e k e y .

Author: JoAnn Hines

Author Bio:

JoAnn Hines

JoAnn Hines is a packaging diva. She has nearly 30 years of experience in the industry including her work as the packaging expert to the U.S. Small Business Administration and traveling to China to lead a packaging delegation. Recognizing her expertise NBC TV featured her on their consumer segment, Can you open it? Her advice and articles appear in virtually every US packaging industry publication, numerous business and international publications, and website portals including "PackExpo.com", "PackagingUniversity", "Packaging Business", "Packaging Network", "Packaging Horizons Magazine," "Packaging World," "Packaging Digest," "Shipping and Distribution Magazine," "Warehouse Management," "Traffic World". As a featured keynote speaker at trade shows and conferences, she educates thousands of people around the world about intricacies of packaging.

Joining the packaging industry in 1976, Hines worked in sales for several years and began consulting during the 1980s. She is an accomplished author, speaker, publisher, marketer, and e-commerce expert. She has won numerous leadership awards and among other honors was named "One of the 50 most influential packaging leaders in the 20th century." She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach and Packaging University.

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