To so many business executives do not really understand why their company is in business. Sure they have achieved an MBA and they look at the numbers each week and the goals set for the company for sales. They are aware that they need to achieve certain goals in order to please shareholders equity and quarterly profits. However, when we ask these executives in business management teams why they're in business we did an array of answers and that is a little troubling. You see, businesses are in business to make money that is why the do what they do. Now some business management teams believe that they are in business to get customers. Or they believe they are in business to deliver a superior product or service. Or perhaps they believe that they are in business to make the world a better place and also retained a small profit. This is not in either or question. All those things are important indeed, but making money is why Corporations exist. Make no mistake businesses are in business to make money and it is essential that you make money and that does not necessarily mean that you need to increase the number of customer you have. It does not necessarily mean that you have to develop a superior product or service above all your competitors. It just means you need to make money. How does a business go about making money? Well it needs to consider the needs and the desires of the buyers and see if it can deliver those goods and make money doing it. There are many businesses, which have no customers and are actually selling to their parent corporation. In this case they are in business to make money and to them that means running the most efficient possible operation. Some businesses have all in one customer such as the Boeing Corp.'s military division. It's only customer is United States military unless there are times when it is allowed to sell weapons systems to the allies. We need to be careful when we define what the goal of the business is. It is to make money. Now then, it is very noble to have a secondary or a third reason for being in business or maybe even multiple reasons for being in business but you can do any of those things if you don't make money. Making money is the goal of a business and that is why you are in business and you should never forget that. Consider this in 2006. |
