Index >> About Us >> Privacy >> Terms & Conditions >> Add Your Link >> Add Your Article

Search:


	Drink & Food
	Hotels & Travel
	Family & Home
	Business & Commerce
	Fashion & Relationships
	Employment & Careers
	Property & Estate
	Education & Reference
	Events & News
	Music & Entertainment
	Sports & Adventure
	Politics & Government
	Shopping & Auction
	Automobile & Automotive
	Society & Communities
	Computers & Software
	Fitness & Health
	Technology & Science
	Self Enhancement
	Children
	Finance & Investment
	Games & Play
	Healthcare & Treatment
	Art & Creative

Index » Business & Commerce » Business Advertising

What a Washing Machine Can Teach You About Getting the Most Out of Your Advertising Investment

I f y o u c o u l d c r a m a l l o f y o u r d i r t y l a u n d r y i n t h e w a s h e r a t o n c e , w o u l d n ' t i t m a k e m o r e s e n s e t h a n p u t t i n g i n t h e r e c o m m e n d e d l o a d ? A f t e r a l l , i f i t s a v e s t i m e a n d m o n e y , w h y n o t ? I t ' s s i m p l e : n o t o n l y m i g h t y o u b l o w u p t h e w a s h e r , b u t y o u b e c o m e p a i n f u l l y a w a r e t h a t m o s t o f t h e " c l e a n " l a u n d r y i s s t i l l d i r t y . I t s o u n d s b i z a r r e , b u t y o u c a n c o m p a r e t h e a m o u n t o f s p a c e i n a w a s h e r t o h o w m u c h s p a c e y o u h a v e o n y o u r b u s i n e s s c a r d o r a d v e r t i s e m e n t i n t h e y e l l o w p a g e s . W h e n y o u t r y t o g e t t o o m u c h i n , y o u e n d u p n o t g e t t i n g t h e r e s u l t y o u w a n t . J u s t l i k e t h e w a s h i n g m a c h i n e , y o u r w e b s i t e , b u s i n e s s c a r d , b r o c h u r e s , a d v e r t i s i n g , a n d o t h e r c o l l a t e r a l m a t e r i a l s n e e d s p a c e . I n g r a p h i c a r t s , t h i s s p a c e i s c a l l e d n e g a t i v e o r w h i t e s p a c e , w h i c h d e s c r i b e s o p e n s p a c e b e t w e e n d e s i g n e l e m e n t s . F o r c i n g t o o m u c h t e x t o r t o o m a n y g r a p h i c s i n t o a l i m i t e d s p a c e w o n ' t b l o w u p y o u r b r o c h u r e o r w e b s i t e , b u t c h a o t i c d e s i g n w i l l t u r n o f f p o t e n t i a l c u s t o m e r s a n d c o m p e l t h e m t o s e e k o u t y o u r c o m p e t i t o r s . I t ' s d i f f i c u l t f o r m e t o c o n v i n c e c l i e n t s t h a t " l e s s i s m o r e " w h e n t h e y a r e p a y i n g p e r i n c h o r p e r p a g e . B u t I r e m i n d t h e m o f t h e i r g o a l s t h o u g h , a n d t h a t u s u a l l y r e v o l v e s a r o u n d g e n e r a t i n g i n t e r e s t , p e r s u a d i n g t o b u y , o r t o i n f o r m i n g . T h e g o a l i s n ' t t o c r a m a l l t h e i n f o r m a t i o n a n d g r a p h i c s i n t o a c o n f i n e d s p a c e , w h i c h o n l y c o n f u s e s c u s t o m e r s . < S T R O N G > A f t e r a l l , w h a t g o o d i s a l l t h a t i n f o r m a t i o n i f n o o n e r e a d s i t ? < / S T R O N G > I t ' s j u s t a s g o o d a s a p i l e o f d i r t y l a u n d r y . I f y o u ' v e t r i e d t h i s c r a m m i n g a p p r o a c h t o y o u r m a r k e t i n g , d o n ' t f e e l b a d , i t ' s a n e a s y t r a p t o f a l l i n t o . Y o u n e e d h e l p i d e n t i f y i n g t h e g r a p h i c s a n d c o n t e n t t h a t a r e e s s e n t i a l t o g e t t i n g y o u r m e s s a g e o u t t o y o u r c u s t o m e r s a n d w h i c h o n e s y o u s h o u l d l e a v e o u t . B l a n k o r n e g a t i v e s p a c e i s e s s e n t i a l o n y o u r b u s i n e s s c a r d , y o u r w e b s i t e o r y o u r a d v e r t i s e m e n t s . H e r e ' s a q u i c k l i s t o f w h a t b l a n k , w h i t e o r n e g a t i v e s p a c e c a n d o f o r y o u : < E M > * E n t i c e y o u r p o t e n t i a l c u s t o m e r s t o f o c u s o n w h a t y o u h a v e t o s a y o r s e l l * A d d o r d e c r e a s e t h e e m p h a s i s o n t e x t a n d g r a p h i c s b y t h e a m o u n t o f s p a c e s u r r o u n d i n g i t * C o n t r o l t h e f l o w o f t h e d e s i g n f r o m o n e e l e m e n t t o a n o t h e r , g u i d i n g t h e c u s t o m e r ' s a t t e n t i o n f r o m t h e m o s t i m p o r t a n t p a r a g r a p h o r g r a p h i c t o t h e l e a s t * B r e a k i n f o r m a t i o n d o w n i n t o e a s y - t o - d i g e s t c o m p o n e n t s t o p r e v e n t o v e r w h e l m i n g y o u r c u s t o m e r s * P r o v i d e e s s e n t i a l " b r e a t h i n g " r o o m f o r t h e c u s t o m e r ' s e y e s a n d b r a i n t o f o c u s o n w h a t y o u i n t e n d e d < / E M > A s a b u s i n e s s s a v v y d e s i g n e r , I s i t d o w n w i t h c l i e n t s f o r a s l o n g a s i t t a k e s a n d b r a i n s t o r m o n w h a t w e m u s t i n c l u d e i n t h e m e s s a g e a n d w h a t ' s o k a y t o l e a v e o u t . I f t h i s i s n ' t y o u r s p e c i a l t y , o r i f y o u f i n d y o u r s e l f t r y i n g t o c r a m e v e r y t h i n g i n , d o y o u r s e l f a f a v o r a n d h i r e a b u s i n e s s s a v v y d e s i g n e r t o h e l p y o u d e t e r m i n e w h a t t o m a k e t h e m o s t o f t h e s p a c e y o u h a v e , i n c l u d i n g m a k e u s e o f n e g a t i v e s p a c e . D o e s t h a t m a k e s e n s e t o y o u ?

Author: Jeremy Tuber

Author Bio:
Jeremy Tuber is a reputable writer. Jeremy likes to scribble articles about this industry.

This article can be searched using: internet advertising, online advertising, advertising specialties, advertising agency