Apart from being used as a means by which people can express their views, bumper stickers are now also used as an effective marketing tool. Businesses and individuals use bumper stickers to promote themselves to a larger audience. For businesses, they usually put their logo, name and contact information on bumper stickers. However, the process of printing bumper stickers is no longer limited to the traditional way of printing on sticker paper. The bumper sticker concept has now been applied to different kinds of materials. As a result, people are now given access to other creative ways to convey their message while staying true to the bumper sticker concept that people are accustomed to seeing.

Nowadays, bumper stickers have gone beyond sticker paper, as other materials have been used to allow people to convey their views on their cars. One of these includes using magnetic signs that people can put on any portion of their cars. Apart from being an innovative way of promoting a product, a service, or a person, using magnetic signs that act like bumper stickers is also a convenient option. Car owners do not have to deal with the sticky material that is left on their cars when they remove or change the paper bumper stickers. In addition to this, magnetic signs are also affordable. Other new concepts include using vinyl decals and window stickers as promotional items, which allow more people to see them because a car's windows are at the eye-level of other drivers and their passengers. As with magnetic bumper stickers, these kinds of signs can be affordable, as they can be bought for as low as $20. Finally, people can opt to do a vehicle wrap, wherein vinyl decals are used to cover the whole car, which transforms the car into a traveling billboard. However, in contrast to the first two options, doing a vehicle wrap can be very expensive, as the average cost for doing so is about $3,500.

Today, bumper stickers are widely used as a marketing tool for both businesses and individuals who want to reach a wider audience. However, the concept of printing bumper stickers has gone beyond the traditional concept of using sticker paper. This is because people now use other materials, which include magnetic signs and vinyl decals, to convey their message or promote themselves through their car.