< P > I f y o u o w n a m o b i l e d e t a i l i n g b u s i n e s s o r m o b i l e c a r w a s h c o m p a n y y o u s h o u l d h a v e t h e l o c a l c a b l e c o m p a n y a s o n e o f y o u r c l i e n t s . Y o u m a y e v e n f i n d y o u r s e l f w i t h s o m e f r e e p u b l i c i t y . C a b l e c o m p a n i e s a r e g r e a t c o m p a n i e s t o s e c u r e f l e e t w a s h c o n t r a c t s w i t h . T h e y a l s o h a v e o t h e r t h i n g s t h a t c a n b e a d v a n t a g e o u s t o y o u s u c h a s : < / P > < P > L o c a l N e w s < / P > < P > C o m m u n i t y B u l l e t i n B o a r d s < / P > < P > V e r y T a r g e t e d A u d i e n c e s < / P > < P > E m p l o y e e s T o W a s h C a r s F o r < / P > < P > S a t e l l i t e A n t e n n a s T o W a s h < / P > < P > L a r g e C u s t o m e r B a s e < / P > < P > F l e e t s o f T r u c k s < / P > < P > L o c a l c a b l e s t a t i o n s a r e a l w a y s l o o k i n g f o r n e w s . T h e y t r y t o g e t a j u m p o n t h e m o r n i n g n e w s p a p e r s . Y o u m a y a s w e l l b e p a r t o f l o c a l n e w s s i n c e y o u a r e d e f i n i t e l y p a r t o f t h e c o m m u n i t y . I f y o u k n o w o f a n e v e n t y o u w i l l b e p a r t i c i p a t i n g i n , a l e r t t h e c a b l e c o m p a n y a n d a l l o w t h e m t o i n t e r v i e w y o u w h e n t h e y a r r i v e . Y o u c a n i n t r o d u c e t h e m t o t h e d i r e c t o r o r m a i n o r g a n i z e r . T h e y w i l l a l s o w a n t t o i n t e r v i e w y o u b e c a u s e y o u h a v e b e e n h e l p f u l a n d b e c a u s e t h e y h a v e l i m i t e d t i m e a n d l i m i t e d b a t t e r y p o w e r i n t h e i r p o r t a b l e e q u i p m e n t . T h e y m u s t g e t b a c k t o t h e e d i t i n g r o o m . < / P > < P > E a c h s t o r y w i l l b e b e t w e e n t w o t o e i g h t m i n u t e s e g m e n t s o n t h e e v e n i n g n e w s . I f t h e a v e r a g e s t o r y i s f i v e m i n u t e s a n d t h e l o c a l e v e n i n g n e w s i s f r o m e i g h t t o n i n e a n d f r o m t e n t o e l e v e n , t h e n e a c h o n e - h o u r s h o w n e e d s t h i r t y m i n u t e s o f a i r t i m e ; t h a t i s s i x s t o r i e s ( f i v e m i n u t e s e a c h ) . T h e r e s t i s c o m m e r c i a l s . M o s t l o c a l n e w s r e p o r t e r s d o n ’ t m a k e m u c h m o n e y . I n s t e a d t h e y u s e t h e i r j o b a s a s t e p p i n g s t o n e t o m a k e i t a s t h e n e x t D a n R a t h e r o r C o n n i e C h u n g . L o t s o f p e o p l e w a n t t h e i r j o b a n d t h e y c o n t i n u a l l y h a v e t o p r o v e t h e m s e l v e s . S o b e p a t i e n t . S o m e t i m e s t h e y a r e l a t e a n d t h e y f r e q u e n t l y m a k e m i s t a k e s . T h e s e r e p o r t e r s n e e d t o g e t t h e s t o r y s t r a i g h t t h e f i r s t t i m e . I t s a v e s o n e d i t i n g t i m e a n d t h e y a r e a l w a y s b e h i n d d e a d l i n e a n d l o w o n b a t t e r i e s . < / P > < P > W h e n e v e r y o u a r e i n t e r v i e w e d , a l w a y s t r y t o b e w e a r i n g a c o m p a n y s h i r t o r f l e x f o r t h e c a m e r a ( j u s t k i d d i n g ) . H o w e v e r , i t i s v e r y i m p o r t a n t t o h a v e t h e m o b i l e d e t a i l i n g r i g i n t h e b a c k g r o u n d . T h i n k a b o u t h o w y o u c a n c o m b i n e c u s t o m e r s y n e r g i e s w i t h f r e e p u b l i c i t y a n d a d v e r t i s i n g i n y o u r b u s i n e s s . < / P >
Author: Lance Winslow
Author Bio:
Lance Winslow
Currently Lance is retired at age 40 and is running an Online Think Tank Forum while traveling North America. Perhaps considering something extremely challenging to do that will exercise his mind and utilize all his experiences, observations and skills. Any ideas?
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