I apologize. I really don't think you're a damn stupid idiot and I definitely don't think "The Rich Jerk" is a stupid idiot. I just wanted to prove a point - If I insult you on the internet you'll be intrigued and read on. That's what The Rich Jerk does. He laughs at you because he is rich and you're not and uses this as a selling technique to sell his program. I gotta admit, I never really read any of The Rich Jerk's material or eBooks. I’m not interested in his programs whatsoever. But I do know that he is selling a do-it-yourself program to make money on the internet through such things as MLM (multi-level-marketing), PPC (pay-per-click), and affiliate advertising. I don't know if he really is rich or not but I would bet that he is. You wanna know why? Because he is using a unique selling approach; he is insulting people and it is working; it is piquing people's interest, at least if only to read on to see how he can get away with insulting people. MLM and affiliate marketers need to learn from The Rich Jerk's selling approach because it seems to me that everyone using the internet to sell these programs haven't got a clue. Their selling tactics don't work. You wanna know why? Because they are saturating the internet with the same marketing messages. People aren’t responding to them anymore; they are immune to the message. Yet people continue to do it. If I had a dime for each time I heard one of the following lines being spammed at me, I'd be rich: - Are you looking to make a six figure income working part-time?
- Do you want to be part of a ground-floor opportunity?
- Learn how to make $25,000 in 10 days
- Make money - no selling, no cold calling, no stuffing envelopes…
- Send $1 to each person on this list and then add your name to it
Have you ever used one of these lines? If so, then I change my mind - You are a damn stupid idiot! Try something different. Have some creativity. Be unique just like The Rich Jerk is. |