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Index » Business & Commerce » Marketing

Use Testimonials to Market Yourself

T e s t i m o n i a l s a r e a w o n d e r f u l w a y t o m a r k e t y o u r s e l f . T h e y g i v e y o u c r e d i b i l i t y — a t h i r d - p a r t y e n d o r s e m e n t . I t i s n o l o n g e r y o u a l o n e s a y i n g t h a t y o u a n d y o u r c o m p a n y a n d p r o d u c t s o r s e r v i c e s a r e p h e n o m e n a l — i t i s s o m e o n e e l s e s a y i n g t h a t t h e y a r e p h e n o m e n a l ! W h e n y o u p l a c e a n a d , e v e r y o n e k n o w s t h a t y o u h a v e p a i d f o r i t . I t i s y o u “ t o o t i n g y o u r o w n h o r n . ” M u c h m o r e b e l i e v a b l e a n d c r e d i b l e i s s o m e o n e e l s e “ t o o t i n g y o u r h o r n ! ” U s e t e s t i m o n i a l s i n y o u r m a r k e t i n g m a t e r i a l s , u s e t h e m o n y o u r w e b s i t e , u s e t h e m i n a d v e r t i s e m e n t s , u s e t h e m i n y o u r m e d i a k i t s , p u t t h e m o n b u s i n e s s c a r d s a n d m a k e s u r e t o u s e t h e m i n y o u r s a l e s p r e s e n t a t i o n s a n d / o r o n t h e t e l e p h o n e a s s u c c e s s s t o r i e s . S o , h o w d o y o u g e t a l l o f t h o s e g l o w i n g t e s t i m o n i a l s f r o m s a t i s f i e d c u s t o m e r s ? A s k . G e t i n t h e h a b i t o f a s k i n g e v e r y s i n g l e s a t i s f i e d c u s t o m e r f o r a t e s t i m o n i a l . T h e r e a r e m a n y w a y s t o d o t h i s . H e r e a r e a f e w : 1 . A s k y o u r c u s t o m e r s t o f i l l o u t a b r i e f c u s t o m e r s a t i s f a c t i o n s u r v e y . L e a v e s p a c e f o r c o m m e n t s a t t h e e n d . M a k e s u r e t o a l s o a s k a t t h e e n d o f t h e s u r v e y , “ M a y w e u s e y o u r n a m e a n d c o m m e n t s i n o u r m a r k e t i n g m a t e r i a l s ? ” H a v e a s p a c e f o r t h e m t o c h e c k “ y e s ” o r “ n o , ” a l o n g w i t h t h e i r s i g n a t u r e . M o s t p e o p l e a r e d e l i g h t e d t o h a v e y o u u s e t h e i r c o m m e n t s ! 2 . I f y o u u s e p u b l i c s p e a k i n g t o i n c r e a s e y o u r v i s i b i l i t y a n d g e n e r a t e l e a d s f o r y o u r b u s i n e s s p a s s o u t a n e v a l u a t i o n f o r m t o y o u r a u d i e n c e . M a k e s u r e t o a s k a t t h e e n d o f t h e e v a l u a t i o n f o r m , “ M a y w e u s e y o u r n a m e a n d c o m m e n t s i n o u r m a r k e t i n g m a t e r i a l s ? ” H a v e a s p a c e f o r t h e m t o c h e c k “ y e s ” o r “ n o , ” a l o n g w i t h t h e i r s i g n a t u r e . A g a i n , m o s t p e o p l e a r e d e l i g h t e d t o h a v e y o u u s e t h e i r c o m m e n t s ! 3 . U s i n g t h e s a t i s f i e d c u s t o m e r ’ s n a m e g r e a t l y i n c r e a s e s y o u r c r e d i b i l i t y . I t i s f a r s t r o n g e r t o h a v e a n e n d o r s e m e n t w i t h a n a m e t h a n w i t h o u t . U s e t h e c u s t o m e r ’ s n a m e a n d t h e c o m p a n y n a m e . M a k e s u r e t o a s k p e r m i s s i o n t o u s e t h e i r n a m e f i r s t . 4 . A s k y o u r c u s t o m e r s t o w r i t e t e s t i m o n i a l l e t t e r s . S a y , “ I w a s w o n d e r i n g i f y o u c o u l d h e l p m e . ” ( P e o p l e l o v e t o h e l p ! ) “ W o u l d y o u w r i t e a t e s t i m o n i a l l e t t e r f o r m e o u t l i n i n g h o w h a p p y y o u a r e w i t h o u r p r o d u c t / s e r v i c e ? ” ( O n l y a s k c u s t o m e r s t h a t y o u a r e s u r e a r e h a p p y ! ) 5 . O f f e r t o w r i t e i t f o r t h e m , “ I k n o w t h a t y o u a r e v e r y b u s y . I ’ d b e m o r e t h a n h a p p y t o d r a f t s o m e t h i n g f o r y o u t o e d i t . ” P e o p l e d o g e n u i n e l y w a n t t o h e l p , a n d p e o p l e a r e a l s o g e n u i n e l y v e r y b u s y . T h i s m a k e s i t e a s y f o r t h e m t o h e l p . 6 . E v e r y t i m e y o u c o m p l e t e a p r o j e c t a n d / o r a c u s t o m e r s a y s s o m e t h i n g p o s i t i v e t o y o u a b o u t y o u r p r o d u c t / s e r v i c e , s a y t o t h e m , “ W o u l d y o u w r i t e t h a t d o w n o n y o u r l e t t e r h e a d ? I t w o u l d b e a b i g h e l p t o m e , a n d I w o u l d u s e i t t o m a r k e t m y p r o d u c t / s e r v i c e . ” 7 . U s e y o u r t e s t i m o n i a l s a s s u c c e s s s t o r i e s w h e n s p e a k i n g w i t h p r o s p e c t s o r e v e n c u s t o m e r s . T h i s e n a b l e s y o u t o t e l l o t h e r s w h a t y o u h a v e a c c o m p l i s h e d f o r y o u r c u s t o m e r s w i t h o u t a p p e a r i n g t o b r a g . T h e m o d e l o f a s u c c e s s s t o r y i s : Y o u r c u s t o m e r h a d a p r o b l e m . Y o u f i x e d i t . T h e y a r e n o w v e r y h a p p y . R e m e m b e r t o a l w a y s t e l l y o u r s u c c e s s s t o r y f r o m t h e c u s t o m e r o r p r o s p e c t ’ s p o i n t o f v i e w . T h a t m e a n s s t i c k t o t h e b e n e f i t s t h a t y o u r c u s t o m e r s r e c e i v e d f r o m y o u r w o r k . 8 . A n d i f y o u o c c a s i o n a l l y s u f f e r f r o m t h e “ b l a h s , ” h e r e ’ s a n o t h e r t i p . P o s t y o u r f a v o r i t e t e s t i m o n i a l l e t t e r s o n a b u l l e t i n b o a r d o r c l e a r w a l l s p a c e n e a r w h e r e y o u w o r k . P u t t h e r e s t i n t o a t h r e e - r i n g b i n d e r . A n y t i m e y o u s t a r t t o f e e l “ b l a h , ” r e a d t h r o u g h y o u r l e t t e r s f r o m a l l o f t h e p e o p l e s a y i n g h o w m u c h y o u h a v e h e l p e d t h e m . I t w i l l p e r k y o u r i g h t u p !

Author: Wendy Weiss

Author Bio:

Wendy Weiss

Wendy Weiss, The Queen of Cold Calling & Selling Success, is a sales trainer, sales coach and author. She helps entrepreneurs, business owners and sales professionals gain confidence, reach more prospects, close more sales and make more money. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the country.

Wendy has been featured in BusinessWeek, Entrepreneur Magazine, Selling Power, Sales & Marketing Management and various other business and sales publications. Wendy’s e-mail newsletter, Opening Doors & Closing Sales has an international readership and her columns are syndicated to 168 different print and Internet publications.

Wendy is the author of the recently released, self-study program, Cold Calling College, and the book, Cold Calling for Women.

She is also a former ballet dancer who believes that everything she knows in life she learned in ballet class.

This article can be searched using: internet marketing, search engine marketing, online marketing, online marketing business opportunity

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Index >> Privacy >> Terms & Conditions

Use Testimonials to Market Yourself

Wendy Weiss

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